The client’s goal focused on highlighting small business customers in all of their markets. Our team developed a strategy and overall campaign featuring the bank’s business clients using print ads with custom photos, custom videos with each client, billboards, website articles, and e-newsletters to showcase their business banking services as well as the client’s support of small businesses and the importance of small businesses in every community. The strategy included networking activities and other items to connect with existing and potential business clients. Additionally, each of the featured clients was given the access the video featuring their business to use on their own social media channels.