Digital Marketing Solutionsbig ideas. sky high results
Website Development and Management
Your website is important; it is an extension of your brand, and part of the customer experience for every patient or client. Our team helps you define what is needed for your website, what you want to achieve, what information you want delivered and what you want people to be able to do on your site. Armed with this information, we will help you create a positive online experience that reflects your brand.
Keeping fresh, relevant content on a website causes headaches for many organizations. But, for search engine optimization and for a positive user experience, engaging content is a must-do. If you need help with custom content for an existing site or the new site we’ve helped you create, we can help!
Results? We have that covered too; analytics for your website (and anything else online for that matter) mean we can see what’s working and what needs to be adjusted to achieve your goals.
Interesting, custom-written articles, videos, videos, infographics, and white papers for your website, e-newsletters, and social media channels, are just a some of the tools in our content marketing toolbox. Customer, client, or patient success stories; staff features, services, events…there’s no shortage of topics for consistently delivering engaging content in your brand voice - this is the heart of content marketing. Why? You’re creating a relationship with your audiences and enhancing your internet presence. No small feat, but our content calendar makes the effort worthwhile. We outline the topics and then create the content, handle the placements, and report the results.
Social Media Management
Facebook, YouTube, Instagram, and LinkedIn all provide great channels for connecting to people of all ages – but managing social media can be overwhelming! What should be posted? Who is going to do it? How do you stay on brand? What is working and what is not yielding results?
Our clients love the year-long social media calendars we create; we collaborate to determine the messages and tools to reach the right people with posts, boosts and paid ads to ensure reach. Typically, a mix of planned in-house posts and posts by our team provide just the right mix and our reports give the insight needed to measure results and make adjustments along the way.