All Industries
Results-Focused Marketing and PR
The Big Picture specializes in helping you market smartly, use PR effectively, increase your online presence, and enhance your connection by telling your story in way that matters.
Signature Package
Our marketing partnership includes a custom strategy roadmap; content creation that can include articles/written content; video clips, video podcasts, commercials, interviews, customer experience stories as well as online and traditional ad placement.
We focus your content to increase internet visibility with an SEO and AI-Search approach; we also develop creative ad campaigns, create websites, and present ideas for community engagement.
The Big Picture team handles the implementation for all or designated elements across platforms from social media and OTT ads to print placement and websites - as well as reporting. Each client’s scope looks a little different based on internal bandwidth, goals and budget, but you get the [big] picture!
Core Package
Content Creation
A set of custom, easily editable templates including social media, handouts, presentations,and collateral.
- One, two or three day content creation packages for photo and video content, including clips to be used on social media as well as video podcasts and interviews.
- The photos and clips, along with the custom templates, are uploaded into Done, our proprietary platform that allows for easy editing by people who are not designers!
- Bonus: one-click exports the templates into Cloud Campaign for social media scheduling and reporting
- Gain additional insight with a content calendar example, SEO/AI Search visibility tips, PR/Connection Ideas and a best practices checklist for using the content.
Campaign + Content Creation
Everything in Content Creation, plus a custom, themed campaign, that can include the following items and more:
- Fully produced video ads for placement on OTT and other digital platforms
- Social media/digital templates for posts and ad sets for three platforms
- Traditional ads for print and billboards
- A custom content calendar for the campaign, PR/connection ideas for your area, specific AI-search/SEO suggestions for your implementation
- Consistent, intentional brand messaging, increased visibility via content for SEO AI search and engaging service line campaigns.
Results-Focused Marketing and PR for Specialty Medical Cinics, Dental Offices, and Optometry/Ophthalmology Practices.
With 25 years serving healthcare clients, we understand the importance of community residents choosing their local provider when possible, as well as the consideration of referral patterns, compliance, and the community connections that drive patient engagement.
We specialize in helping you market smartly, increase your online presence, and enhance your connection by telling your story in way that matters.
Consistent Brand & Service Line Presence + Local Engagement + Online Visibility
You’re competing with national banks and digital-only lenders. You want to attract new accounts, promote loans, and deepen local loyalty, but you need to do it smartly, efficiently, and consistently with content that connects and addresses online visibility with a focus on SEO and AI search.
We’ve worked with banks across the Southeast for 25 years who want to be known as the go-to financial partner in their communities creating messaging that builds trust, visuals that create brand unity, and tools that allow branch-level flexibility.
Consistent Brand Presence + Online Visibility + Sales Support
You’re competing with all of the noise online and at trade shows. You want to attract new accounts, be found online when someone is searching for what you offer, and provide leads solid follow up information. But you need to do it smartly, efficiently, and consistently with content that connects with your audience and addresses SEO and AI search for online visibility.
We work with B2B client creating tools and messaging that builds trust, visuals that create brand unity, tools that make branding consistency easy for sales and content that increases visibility.
Marketing Strategy & Creative Assets Built for Connection and Online Presence
Your school competes with larger universities, online platforms, and other training programs. You need to stand out with clear, compelling messages — and the internal support to keep them going.
Focused marketing and online visibility with SEO and AI search helps community colleges and technical colleges boost enrollment, promote programs, and modernize their presence, all while supporting internal teams with adaptable, branded templates.
Brand Presence + Information and Follow Up Tools
Trying to capture the attention… to create the pause and moment of consideration from your target audience is no small feat. You need an online presence and the right digital and print tools to sell your community or region to new industry from an economic development perspective.
And tourism? If your goal is to bring tourists to your area or showcase what you offer to people who live in your region, you need a solid marketing plan, the right assets to tell your story, and an online presence second to none.
Let’s Talk Marketing & PR!
Custom Strategy, Powerful Content Marketing + DIY ToolsDeliver the Results You Need.