Feel Stuck? Brand Voice Leads the Way! Ever feel stuck with your marketing efforts? Can’t come up with new ideas for communicating your message? One strategy for idea generation is to consider the Brand Voice. What’s THAT you say? Brand Voice is the personality of your brand; the perception of what you want people to think of when they …
Thank you to ABAC for inviting me to serve as the keynote speaker for Freshman Convocation 2019! I think I’ll be watching a lot of Goalcast over the next few days. 🙂 Here’s the scoop: TIFTON — Valerie Touchstone, an ABAC alumnus who founded her own marketing and public relations agency in Tifton, will be the keynote speaker at the …
Wait, what? A marketer is saying marketing is not the answer? Indeed. Let’s throw a little more fuel to the fire: PR is not the Holy Grail. Nor will any of today’s “it” tools solve your problem…not Facebook, Instagram, YouTube, SEO, SEM, videos, or websites….confused yet? From planning to tool selection to implementation, if you don’t have your pulse on …
“Too many chefs spoil the broth,” as the saying goes. Why? Because too many flavors, spices, and textures competing with each other for the delight of your taste buds ends up being a confusing, disappointing mess. The same principle applies to developing your marketing message and execution plan: define your flavor profile and entice those who may be interested with …
When clients start with our team, many times they are feeling overwhelmed by which digital marketing options to use and how to use them effectively. Today, we’re going to tackle social media marketing: Facebook? YouTube? LinkedIn? Instagram? Some clients are trying to do a little everywhere and others are using one channel, but have no idea if what they are …
Today’s rant about truthfulness comes from our Agency Principal, Valerie. She hopped up on her soapbox and let it rip! Personally and professionally, the idea of providing credible, factual, unfiltered information to consumers to help them make purchasing decisions is a core value. I personally hate feeling someone is trying to “sell” something to me… or that someone is diligently …
A strategy for social media? Isn’t that only for “the big guys?” Absolutely not! The need for a strategy applies to businesses of every size. In fact, a plan could be even more critical to smaller businesses with limited time and money to allocate towards marketing efforts of any kind. So, take the time to evaluate what you are doing, where …
While watching a golf tournament recently, I noticed an ad with the concept of “it’s amazing what the right tools in the right hands can do.” I pondered that thought a bit as it encapsulates my ideas about marketing, business and tools. There are undeniably more marketing tools in the toolbox than ever before… websites, social media, video, marketing strategies, …
“In the last 15 years, our attention span has decreased from 12 seconds to 8 seconds, which is even shorter than the attention span of a goldfish at 9 seconds.” – Forbes In a world of smartphones, social media and online ads in the middle of everything you see and read, it can feel difficult to stay focused. And you’ve just read that …
