Feel Stuck? Brand Voice Leads the Way! Ever feel stuck with your marketing efforts? Can’t come up with new ideas for communicating your message? One strategy for idea generation is to consider the Brand Voice. What’s THAT you say? Brand Voice is the personality of your brand; the perception of what you want people to think of when they …
Touchstone is Keynote Speaker for ABAC’s Freshman Convocation
Thank you to ABAC for inviting me to serve as the keynote speaker for Freshman Convocation 2019! I think I’ll be watching a lot of Goalcast over the next few days. 🙂 Here’s the scoop: TIFTON — Valerie Touchstone, an ABAC alumnus who founded her own marketing and public relations agency in Tifton, will be the keynote speaker at the …
Marketing Is Not the Answer.
Wait, what? A marketer is saying marketing is not the answer? Indeed. Let’s throw a little more fuel to the fire: PR is not the Holy Grail. Nor will any of today’s “it” tools solve your problem…not Facebook, Instagram, YouTube, SEO, SEM, videos, or websites….confused yet? From planning to tool selection to implementation, if you don’t have your pulse on …
Marketing Messages: Ingredients Matter
“Too many chefs spoil the broth,” as the saying goes. Why? Because too many flavors, spices, and textures competing with each other for the delight of your taste buds ends up being a confusing, disappointing mess. The same principle applies to developing your marketing message and execution plan: define your flavor profile and entice those who may be interested with …
Getting a Handle on Digital: Social Media Marketing
When clients start with our team, many times they are feeling overwhelmed by which digital marketing options to use and how to use them effectively. Today, we’re going to tackle social media marketing: Facebook? YouTube? LinkedIn? Instagram? Some clients are trying to do a little everywhere and others are using one channel, but have no idea if what they are …