Wait, what? A marketer is saying marketing is not the answer? Indeed. Let’s throw a little more fuel to the fire: PR is not the Holy Grail. Nor will any of today’s “it” tools solve your problem…not Facebook, Instagram, YouTube, SEO, SEM, videos, or websites….confused yet? From planning to tool selection to implementation, if you don’t have your pulse on …
Marketing Messages: Ingredients Matter
“Too many chefs spoil the broth,” as the saying goes. Why? Because too many flavors, spices, and textures competing with each other for the delight of your taste buds ends up being a confusing, disappointing mess. The same principle applies to developing your marketing message and execution plan: define your flavor profile and entice those who may be interested with …