Seminars and Workshops

Valerie Touchstone, Agency Principal, brings a blend of academic theory and real world experience to her nuts-and-bolts presentations. Her core philosophy centers around the belief all businesses and organizations need a firm understanding of public relations and marketing concepts to effectively communicate their messages – and meet their goals. Programs are available in hour-long, half day and full day formats; the Blueprint for Success workshop is a two-day format.

Seminar Topics

Understanding Public Relations

If you think public relations is “being good with people” or means putting a “spin” on an issue, you need to sign up for this program. Learn what public relations really is and how to effectively use it in your business plan.

Marketing 101

Really effective marketing uses a variety of tools – advertising, sales, special events and more. Come away with a solid understanding of how to apply strategic marketing to make in difference in your business.

Communications Strategies for Small Businesses

Believe it or not, a major line of credit is not required to create and use professional tools for your business. Small businesses can absolutely communicate their message in a memorable way using design and market savvy techniques. Arm yourself with knowledge and walk away a winner.

Workshops

Blueprint for Success

Need a plan and direction for your small business? At the end of this program, participants leave with a communications strategy for their business. Collaboration and participation is required, along with homework! Limited to seven participants per session to ensure one-on-one attention, attendees participate in seminars and individual meetings regarding their business. The workshop requires two days over a three-week period, allowing time for the workshop leader and the participant to work on the individual plans between meetings. After the plans are complete, participants have access to four quarterly phone meetings with our agency to review progress and answer questions.

Meeting of the Minds

Collaborate and brainstorm to solve your business development, marketing and PR challenges. Valerie works with your group to find creative solutions and real answers; the program can be in a half day, full day format or customized to meet your needs.