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Southeastern Bank Gets a New Look

Aug 9, 2011 by staci wright


Left: Old Southeastern Bank website; Right: New Southeastern Bank website designed by The Big Picture

Website design and functionality are always changing, and that’s why our client Southeastern Bank asked us to help them upgrade to a site with a fresh, clean design, CMS capability and a user-friendly layout.

First impressions are everything, especially when it comes to websites. Therefore, we selected a nice eggplant color to complement the green in the logo and were sure to choose photos representative of the bank’s markets that stretch from coastal to southern Georgia and north Florida. All of the visuals combined set the tone for the visitor, inviting them to stay and explore the site.

Next, we looked at usability. The navigation and layout allows personal and business customers to easily find what they are looking for whether it is easy access to online banking or information about loans, checking accounts, credit cards, or other bank services. And as an added convenience, we incorporated a homepage slider with helpful links including bank-owned properties, a check reorder form, financial calculators and more.

Two other great features of this site are the Money Matters and the Latest News sections, both CMS allowing for frequent updates and tagging which search engines love! These sections allow Southeastern, which hangs its hat on being a hometown bank, to deliver financial and bank news as well as updates from every community with a SE branch.

The bank has already received very positive feedback on their new site including the following comments “It’s beautiful,” “…soothing and pleasing to look at,” “Very user-friendly,” and “It’s a very ‘happy’ site.”

Visit southeasternbank.com to experience the site for yourself. We love it, and we’re sure you will too! Also, check out liveatthecoast.com, another website we built for Southeastern Bank to showcase their bank-owned properties.

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