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Maximal Fun With Maximal Art

Oct 13, 2012 by staci wright

Jw

Staci & Valerie with John Wind at his Tifton Trunk Show

We were excited to get the opportunity to work with John Wind, renowned jewelry designer and founder of Maximal Art! We handled the media relations for two of his south Georgia Trunk Shows coordinating TV appearances, newspaper releases and a photo shoot for a magazine spread.

John holds a limited number of trunk shows each year to showcase new lines and highlight the company’s “modern vintage” jewelry and accessories.

“I draw inspiration from flea market finds and vintage jewelry,” said John, an avid flea marketer. “ Our company creates fresh, modern looks with vintage roots.”

John studied at the Slade School of Art in London; there, his love of all things vintage, flea markets and Victorian jewelry blossomed. In 1985, he moved home to Philadelphia and launched Maximal Art.

“My vision in the beginning and still today is to create jewelry that uplifts people – that brings happiness and joy,” explained John. “Our collections have an emotional connection with people; each piece tells a story. In particular, our charms allow people to assemble a piece unique to them.”

The cotton pearl, one of the company’s signature charms, has a Georgia connection along with the company’s new “Georgia On My Mind” collection, which was unveiled at Traditions Interiors in Tifton and will be available at all retailers in January. The new collection features pieces with Georgia’s state flower, the Cherokee rose, along with items such as a peanut charm and a limited edition locket featuring a vintage glass centerpiece of painted peaches.

In addition to meeting John, customers had the chance to purchase one-of-a-kind pieces, retired pieces, prototypes and limited edition items at the trunk show. And, with a nod towards the season, fun Halloween jewelry and accessories were available.

Pieces designed by John have found a home in the permanent collections of the Victoria and Albert Museum, London and the Musee des Arts Decoratifs, Paris. The vast majority of the work is designed and assembled in the USA, mostly in John’s Philadelphia studio by John and his team of artists.

To learn more about John Wind and Maximal Art, visit www.maximalart.com.

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