Bank Strong
Jun 18, 2010 by staci wright
Two print ads & photo of the life-sized superhero lobby display
We just launched the first phase of Southeastern Bank’s campaign, “Bank Strong.” The campaign uses a unique approach of “being your own financial superhero” to increase deposits, which is one of the bank’s goals this year.
The beginning elements of this campaign included a series of three newspaper ads in each county and billboards in select counties. To generate additional buzz, we also placed life-sized cutouts of the boy superhero featured in the ads in each branch’s lobby.
Southeastern Bank has 17 branches located in 9 counties including Brantley, Bryan, Camden, Charlton, Coffee, Glynn, Jeff Davis, McIntosh and Nassau.
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