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Function Drives Form

Jan 21, 2013

My core belief with all things marketing and PR is everything should be driven by a defined function and should help reach or maintain a goal. Everything. If it doesn’t you are wasting time and money. (Of course, actually having goals, defin...

Tagged: marketing strategy, business marketing, marketing plans, websites, logo design, online ads, ad campaigns, marketing campaigns

Provide Real Information for Consumer Decision-Making

Jul 3, 2012

I read the article below today by Patrick Spenner, on Forbes.com. I agree personally and professionally with the idea of providing credible, factual, unfiltered information to consumers to help them make purchasing decisions. I personally hate fe...

Tagged: advertising campaigns, advertising agency, marketing, websites, web site, south georgia marketing firm, social media, the big picture

The Right Tools in The Right Hands

Apr 9, 2012

While watching the Master’s yesterday, I noticed an ad with the concept of “it’s amazing what the right tools in the right hands can do.” I pondered that thought a bit as it encapsulates my ideas about marketing, business ...

Tagged: advertising campaigns, advertising agency, marketing, websites, web site, south georgia marketing firm, social media, the big picture

Research Rocks

Jan 5, 2011

Mashable.com posted the following story based on research from the Pew Research Center today: “The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports. In 201...

Tagged: web, websites, web sites, internet, advertising agencies, advertising, tv

Making Sense of Web Analytics

Apr 6, 2010

In today’s marketing society, an online presence has become more crucial than ever. But just having a website isn’t enough. You must view it as a marketing tool just as you would TV, newspaper, direct mail, etc. Take advantage of the data websites...

Tagged: website analytics, web site analytics, google analytics, website visits, internet presence, websites, web sites, the big picture, marketing agencies south georgia, website content, website traffic