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Another Great Idea from Domino's
Jul 8, 2010
Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative o...
Customer Service Rules the Day
Apr 7, 2010
I talk a lot about customer service with clients – it is the foundation of solid marketing. I mean, honestly, the strategy can well thought-out, uber creative and executed flawlessly…but when the customer actually interacts – in ...
Marketing So Great You Can Taste It.
Feb 11, 2010
We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, bu...
Branding: Important for Small Businesses Not Just Major Companies
Oct 23, 2009
As a PR and marketing professional, everything I do for clients revolves around branding. Ensuring consistency of visual branding and message in all of a client’s tools – from Web and Internet presence to print ads, billboards, displa...
