Items tagged with marketing plans
Show: All | Blog Posts | News Items
Blog Posts
Function Drives Form
Jan 21, 2013
My core belief with all things marketing and PR is everything should be driven by a defined function and should help reach or maintain a goal. Everything. If it doesn’t you are wasting time and money. (Of course, actually having goals, defin...
Tools Change. The Need for a Plan Remains Crucial.
Mar 7, 2011
The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...
Customer Service Rules the Day
Apr 7, 2010
I talk a lot about customer service with clients – it is the foundation of solid marketing. I mean, honestly, the strategy can well thought-out, uber creative and executed flawlessly…but when the customer actually interacts – in ...
News Items
Encore!
Mar 1, 2010
On February 24, The Big Picture team attended a ribbon cutting for Encore!, an upscale consignment boutique in downtown Tifton. To prepare for the store’s opening, owners Vonda Baldree and Shonda Ball came to us for assistance with marketing...
