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Tools Change. The Need for a Plan Remains Crucial.

Mar 7, 2011

The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any ac...

Tagged: social media, website, web site, marketing, communications, pr, blogs, blogging, facebook, twitter, marketing plans, strategy, advertising, ad agencies, south georgia, tifon

Social Media - Highway to Two-Way Communication

Mar 26, 2010

Okay…at this point, we should all know the value of authentic, two-way communication. But, just in case there is someone out there who doesn’t understand how this works, here is the basic concept: two-way communication involves listeni...

Tagged: social media, website, web site, marketing, communications, pr, blogs, blogging, facebook, twitter

Marketing So Great You Can Taste It.

Feb 11, 2010

We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, bu...

Tagged: dominos, market research, new customers, websites, website, marketing, advertising campaign, ads, social media, blogs


News Items

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