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Blog Posts

Another Great Idea from Domino's

Jul 8, 2010

Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative o...

Tagged: website, web, social media, ads, advertising, ad campaign, the big picture, ad agency, public relations, pr

Customer Service Rules the Day

Apr 7, 2010

I talk a lot about customer service with clients – it is the foundation of solid marketing. I mean, honestly, the strategy can well thought-out, uber creative and executed flawlessly…but when the customer actually interacts – in ...

Tagged: marketing, customer service, advertising, marketing strategy, marketing plans, website, logo, ads

Marketing So Great You Can Taste It.

Feb 11, 2010

We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, bu...

Tagged: dominos, market research, new customers, websites, website, marketing, advertising campaign, ads, social media, blogs

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