A designer's first BLOG



Okay, okay…. so it’s long overdue that I got on the blog train, not to mention, my boss is sort of forcing me to do so. I have to admit, I have been sort of fearful of the whole blog thing. Not wanting to come across as some snooty design guru (which I am farther than China from), I have intentionally procrastinated. Thinking about spelling and grammatical errors and how the “writers” in my office, and the open public, might cringe when reading, makes me double-cringe... Read more

Tagged: big picture, kathryn nichols, first time blogger, blogging, designers blog, designer

Social Media Balancing Act



I’ve spent a good part of the day today researching various social media applications and how they are best used to promote an event. One of our clients is using social media in a unique and innovative way to bring an entire industry of people together. The challenge is making sure that each outlet comes together to create one cohesive message. Social networking sites such as Facebook, Twitter, Linkedin and Ning (which I have recently added to my social media dictionary) can be great fo... Read more

Tagged: social media, social networking, facebook, linkedin, twitter, ning, direct mail, press releases, new vs traditional media, event promotion, communication methods

Analyze This



Recently our agency had a crash course in website analytics…it was a conference call with one of our programmers who sped through a 45-page website – pointing out high points here and there – in about 30 minutes. Needless to say, we were all open-mouthed and a bit lost when the call was over. I figured out, though (much to my delight) that this great and intimidating tool called Google Analytics is actually extremely user-friendly. As with most things, the learning is in t... Read more

Tagged: analytics, google analytics, page views, websites, first products, unique visitors, map overlay, search engine optimization, seo

Thoughts on Social Media



The tools in the proverbial communications toolbox just keeping growing. Marketers and business owners have more refined options and in many cases, less expensive choices than ever before in terms of ways to communicate to their intended audiences. The issue in many cases is the actual time to use the tools at all – much less use them properly. After giving this some thought, I think that going back to the basics is actually the way to maximize tools such as blogs, Internet marketing, ... Read more

Tagged: marketing plan, communications plan, strategy, web site, website, online ads, internet marketing, marketing research

Practice What You Preach


Finally! We have our own blog! For quite some time now, our team has been busy setting up blogs for our clients. We wax eloquently about the Search Engine Optimization value of blogs and how it only “takes a few minutes to add new content to a Web site” with this function. Until now, however, we had not taken the time to add one to our own site. I decided the time had come to practice what we preach…and, viola! We are off to the races. Hopefully, you’ll notice some... Read more

Tagged: new blog, search engine optimization, web site design, ad campaign