Media: Watchdogs turned Lap Dogs



I know this post may be controversial, but that is okay. Journalism and the watchdog role it should play is a topic that never fails to get my blood pumping. In fact, I believe the watchdog role is the core of what journalism is – or should be. Since I love news, I have been trying to determine what it is that really bothers me now about reading news articles or watching TV news; what is that feeling of distress? Why do I feel a segment of my profession is heading down the toilet? The ... Read more

Tagged: news, journalism, facebook, twitter, text, blog, blogging, reporting, news stories, watchdog, media

To Blog or Not to Blog? The Benefits of Blogging Can Be Big.



I’ve had a lot of people ask me recently if they should blog for their business; others say they want to, but are nervous about what to put on their blog. Reasonable concerns, but when the benefits of blogging are considered, it is really just a matter of learning how to blog – not if you should blog. Here are a few benefits to think about: (1) Search Engine Optimization for your Web site. Honestly, the fact that blogs can help drive traffic to your company’s Web site is r... Read more

Tagged: blogs, blogging, web site, better blogging, benefits of blogging, search engine optimization, seo, pr, public relations

Free online classes!



A friend of mine told me about this Web site recently that I immediately had to check out. The site is called CreativeTechs, and the coolest thing about it is that they are offering free online courses, yes free, in the following programs: Photoshop Dreamweaver Lightroom Digital Photography Flash Right away, I signed up for the 6 month Photoshop course as well as the 10 week Dreamweaver course. I am looking forward to a new learning experience and suggest, if you have the desire to do someth... Read more

Tagged: free online courses, design training, photoshop, dreamweaver, web site

Can't Buy Me Love...



We recently had a client ask how much it would cost for them to appear as the #1 search result on Google for several key words that he had chosen. Now that’s a very good question – and, actually, is a question we pondered here in the office for a few days. After attending a webinar through Hubspot on “Getting Found Online,” the answer proved to be a little grayer than we first imagined. Unlike traditional paid media, Search Engine Optimization is more about figuring ... Read more

Tagged: hubspot, google, internet marketing, seo, search engine optimization, keywords, tags, metakeyword, inbound marketing

You Can't Grow Your Business by Shrinking



I recently read this blog post by Seth Godin regarding how the idea that you can’t grow your business by shrinking – he really hit the mark with his notation of Tom Peters’ quote “You can’t shrink your way to greatness.” It is, however, a natural instinct for small businesses to hunker down and wait out the storm…when in reality the landscape will be changed when the storm passes. And, if the business hasn’t retooled during the storm, the odds... Read more

Tagged: business growth, new customers, advertising, promotion, business, marketing