Marketing So Great You Can Taste It.
Posted on Feb 11, 2010 by Valerie Touchstone |
We have all been talking about the recent Domino’s Pizza TV ads that discuss, with frankness, the discovery that consumers had a less-than-stellar opinion of their pizza. The idea that the company not only asked customers’ opinions, but then made changes based on that input and (gasp) discussed the changes publicly, impressed and intrigued us. We wondered aloud how significant the changes actually were…finally, curiosity got the best of us and we took the bait, er, pizza. I ... Read more
Tagged: dominos, market research, new customers, websites, website, marketing, advertising campaign, ads, social media, blogs
Gray hat marketing gone amuck?
Posted on Jan 8, 2010 by Molly Huff |
By now I’m sure most of you have seen or at least heard tell of the billboard in Times Square featuring President Obama in a Weatherproof jacket. There is much controversy about said billboard because the clothing company acquired the photo through the Associated Press’ photo purchasing service but did NOT clear it with The White House. Weatherproof says that by putting President Obama on the billboard, they are not claiming that he endorses the product; just merely happy that &... Read more
Tagged: president obama, weatherproof clothing company, times square billboard, gray hat marketing
Have You Registered Misspellings of Your Domain Name?
Posted on Dec 15, 2009 by Staci Wright |
In a blog I read by Janine Popick on verticalresponse.com, she talks about the importance of registering the misspellings of your web site domain. Even if you have print materials with your web site clearly listed, you still need to remember that there are people out there who may have heard your company name but are taking a guess at your web address. Why not register those misspellings and redirect visitors to your homepage? This way, you avoid losing visitors or potential customers. I can ... Read more
Tagged: web site, web site domains, choosing web site domain names, domain names, web sites, websites, aesthetic center, centers for pain management
Tell It All...Tell It Fast
Posted on Nov 30, 2009 by Staci Wright |
The recent media flurry surrounding Tiger Woods is a reminder that even the best can sometimes forget the most basic rule of PR crisis management…tell it all and tell it fast. Tiger, who said he wanted to keep the matter “private”, would’ve had better luck had he issued a statement immediately following the incident instead of 13 hours after the accident occurred. Now because of his delayed, vague response, people and the media have begun to draw their own conclusions.... Read more
Tagged: pr crisis, crisis management, tiger woods, tiger woods car accident, public relations
Branding: Important for Small Businesses Not Just Major Companies
Posted on Oct 23, 2009 by Valerie Touchstone |
As a PR and marketing professional, everything I do for clients revolves around branding. Ensuring consistency of visual branding and message in all of a client’s tools – from Web and Internet presence to print ads, billboards, displays and collateral material to more intangible items such as the customer experience online, on the phone or in person – is something we work diligently with clients to achieve. I find that many small business owners are challenged to first real... Read more
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