« Back to Blog

Blog Posts by "Valerie Touchstone"

Facebook Vs Websites

551 Comments

Val_sheadblack

An interesting debate regarding Facebook and websites is emerging. The core issue is if a small business needs both a website and a Facebook account. I’m hearing from businesses who are opting for a Facebook only path who think perhaps it is redundant to have both, more expensive to have b...

Crisis PR: The Truth Shall Set You Free

1172 Comments

Val_sheadblack

I guess the fact that many businesses and organizations don’t really have a crisis communications plan in place will never cease to amaze me. Perhaps it falls into the category of life insurance – people avoid buying life insurance because they don’t want to think about what wou...

SEO for Websites: A Success Story

506 Comments

Val_sheadblack

We recently completed an SEO project for a new client’s existing website. A few simple changes have already moved the site’s organic listings from pages two & three to page one for several primary search terms! While there are ongoing actions that will need to happen to maintain a...

The Right Tools in The Right Hands

845 Comments

Val_sheadblack

While watching the Master’s yesterday, I noticed an ad with the concept of “it’s amazing what the right tools in the right hands can do.” I pondered that thought a bit as it encapsulates my ideas about marketing, business and tools. There are undeniably more marketing too...

Provide Real Information for Consumer Decision-Making

2497 Comments

Val_sheadblack

I read the article below today by Patrick Spenner, on Forbes.com. I agree personally and professionally with the idea of providing credible, factual, unfiltered information to consumers to help them make purchasing decisions. I personally hate feeling someone is trying to “sell” some...

SEO: Going Back to School

847 Comments

Val_sheadblack

Keeping up with changes in tools and technology is a fun, if sometimes daunting, task. We all spend a good bit of time reading online articles, checking out product reviews, chatting with people who are experts in their fields, and researching out the best new marketing tool to keep ourselves and...

Function Drives Form

6689 Comments

Val_sheadblack

My core belief with all things marketing and PR is everything should be driven by a defined function and should help reach or maintain a goal. Everything. If it doesn’t you are wasting time and money. (Of course, actually having goals, defined functions… a plan, really helps, but that...

The Big Picture Celebrates!

4549 Comments

Val_sheadblack

This month marks 14 years of The Big Picture being in business! It is interesting to think back and reflect on the amazing changes in this company and in marketing as a whole since 2000. For starters, most small to medium-sized businesses didn’t have a website – or if they did, it was...

Summer Intern: Leslie Norburg

5601 Comments

Profile_pic

Leslie Norburg will be working with our team over the next few months as our summer intern. Leslie,currently a rising senior at the University of Georgia, is pursuing a Bachelor of Business Administration degree in Marketing. She was born in Tifton, Ga, and is excited to be back home for the sum...