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Blog Posts by "Valerie Touchstone"

Click to Help Coastal Plain CASA

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Attention Everyone! You can make a big difference with just a couple of clicks…no time or money involved. Tifton-based Coastal Plain CASA is seeking to win $20,000 on Facebook through the Chase Community Giving (CCG) application. Money will be awarded to the Top 200 charities, in terms of ...

Another Great Idea from Domino's

887 Comments

Back in early spring, I wrote about the free pizza Domino’s offered to get people to try their all-new recipe. What impressed me then was the transparency Domino’s displayed with the entire promotion – highlighting the negative opinion research showed people had of their former ...

Defining Small Business

359 Comments

Val_sheadblack

Sometimes, when I hear a marketing guru give advice to “small business” it just doesn’t ring true. Why? Typically, because they are using a Wall Street definition of small business – as opposed to what most people view as a small business. Perhaps a company with 500 empl...

One-On-One Market Research Made Easy

403 Comments

Val_sheadblack

Wow. I just came across an amazing online service for do-it-yourself qualitative market research. GutCheckIt offers companies and researchers an easy, affordable, quick way to interact with their target audiences. For only $40 per interview (or you can buy block time), you can obtain input regar...

Research Rocks

89 Comments

Val_sheadblack

Mashable.com posted the following story based on research from the Pew Research Center today: “The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports. In 2010, 65% of people younger than 30 cited the Interne...

Spaced Out!

459 Comments

Val_sheadblack

See the article below from Eileen’s Blog on Ragan.com… yet another example of the only thing that is constant is change. And, while I have adopted the one-space-after-a-period rule she discusses, I will admit there are times my thumb twitches with the urge to add another space at the ...

Tools Change. The Need for a Plan Remains Crucial.

32 Comments

Val_sheadblack

The following article, written by Russell Working and posted on Ragan Headlines, explains why, even with newer tools, organizations still need a plan of action. The need for understanding your audience, having a reason and defined goals for any action; having an understanding of implications and ...

Facebook for Business Continues to Evolve

82 Comments

Val_sheadblack

We talk with clients all of the time about how to enhance their online presence, maximize their website, increase search engine optimization and integrate social media. Facebook use for business continues to be on the upswing so we spend time discussing how to best use Facebook for business, how...

Finally, A Use for QR Codes I Can Get Behind

145 Comments

Val_sheadblack

Okay, so I’ll admit I thought QR codes were simply a gimmick. A flash in the proverbial pan of ever-changing marketing tools. Until today. I read a discussion on Linked In today, titled “Are Business Cards Dead?” The topic caught my attention so I took a few minutes to read a ...

Internships Can Be Good for Everyone...or Not

457 Comments

Val_sheadblack

I really do love having interns. It’s fun to see what students are learning and professors are teaching. And, I like seeing ideas, marketing tools and work through the eyes of someone in a different generation. I find it energizing and affirming…most of the time. The interns who hav...